Use the power of story to build your brand, boost sales, get donations, inspire change, and land media coverage. We offer:
Brand story strategy
In this phase, we help you uncover your core brand story, then develop the themes and messaging to go with it. We work from your existing research on audience values—or we can connect you with the right people to get this work done quickly and affordably.
Content strategy & planning
We start with a qualitative audit of existing content and top competitors. Next we mine for stories using research and facilitated ideation sessions. We create a content strategy and work with you to determine who will do what, when, and with which tools. Most likely, you’ll need an editorial calendar, content and style guidelines, and a content management process.
Brand storytelling training
We train your staff to apply narrative techniques and journalistic approaches to business writing—also called ‘brand journalism‘. We can also provide ongoing managing editor services until you feel completely comfortable with the story approach to content marketing.
Does your website copy land sales or leads and support the story of your brand? We can help with:
Home pages that represent your brand better
Product pages that spark actions
Case studies, customer success stories
Newsletter content
Blog posts
Etc.
Is your B2B or B2C website content effective? Are your conversion rates as high as they can be? We do a qualitative audit of:
Content
Messaging
Design and layout
Usability
Taxonomy
Brand vocabulary & tone
On-page SEO
We create a detailed report (presentation optional) that includes an analysis of your top competitors. The report serves as a roadmap for boosting traffic and conversions with effective content.
