WHAT IS STORY
Definitions abound, but here are the ones we use:
An approach to brand positioning. Also called brand-as-story or story applied.
An approach to marketing communications strategy and planning. The analysis, story mining, and execution planning that precede effective transmedia storytelling about a company or organization.
An approach to the crafting of marketing materials. A set of tools from
classical narrative structure that make information interesting, memorable, and persuasive.
Case studies. Sales letters for large or complicated sales. Company origin stories. Articles. Staff profiles. Fundraising brochures. Presentations. Annual reports. Press releases. Customer success stories. Newsletters. Social media. Speeches. And many other places.
Websites may contain some or all of the above, of course. But don’t forget the website itself. Every building block of your website should express and support your story. Design, usability, content, tone-of-voice, images, the whole nine yards.
Need help aligning your website with your story? Get a website content analysis.
“Rikke has a wealth of knowledge in strategic communications, branding, and messaging. I recommend her to anyone who wants to share a business story effectively with a variety of audiences.”
